Tuesday, August 23, 2011

What's a New Vic Membership, Anyway? A Ticket Services tête-à-tête with Brett




That's Brett talking to a customer - maybe it's you?
Hello everybody, my name is Brett Rader. I’m the Ticket Services Manager for The New Victory Theater and The Duke on 42nd Street, and it’s an honor to be writing for the New Victory Blog today. A few quick things about myself: this will be my second full season with the New Vic; my main duties are to manage phone and web sales for both the New Vic and The Duke; I have blue eyes and I’m a Leo. I’m also the sultry recorded voice you hear when you call our Ticket Services phone number.

It’s August and we’re only a few short weeks away from the opening of the 2011-2012 season so we felt we’d give our patrons a little refresher on what to expect when buying tickets and coming to the theater from the ultimate authority: the box office employees. Today, I’m going to talk about some common questions that I deal with regarding Membership.
1. The first and most common question that I get almost daily from our patrons is surprisingly, “What IS Membership?” Membership is the simplest, most cost-effective way to see shows at our theater and get seating priority when ordering tickets. The ONLY thing you need to do is purchase 3 or more different shows at once. That’s it. There’s no annual fee. There are no forms. Just buy tickets to 3 different shows at once for our season and you automatically get up to a 35% discount. I’ve worked at theaters from California to Manhattan and this is by far the easiest and most straightforward approach to season membership that I’ve encountered. You can buy 3 tickets to The Little Prince, 5 to Bai Xi and 1 to The Book of Everything. Three shows, any combination, you’re a member. Bam. So easy. Oh, and did I mention Members can exchange their tickets...FOR FREE?
2. Another policy that many people don’t know about is our More the Merrier ticket pricing. So, you’re already a Member, but you have family coming in one weekend and want to take them to one of our shows. As a Member you’re entitled to 6 tickets at the special-up-to-35% discount, but tickets 7 through 19 you can get our More the Merrier discount, which is a still-generous 25% off the regular ticket price. If you need more than 20 tickets, I’d highly recommend you call Heather, our lovely Group Sales Coordinator at 646-223-3014.
3. The last big thing that I want to talk about is our parental considerations. Something I like to say when talking about the shows we program here is that they’re not always made specifically for kids, but they are appropriate for them. Many shows we bring here were originally created for adults yet are wonderful for families, offering a level of sophistication and respect for their audiences that go beyond the traditional idea of  “children’s theater.”
We know that the attention span and maturity level of a 6-year-old is vastly different than that of a 10-year-old and we take that into consideration with the planning of our season. Our programming department works very closely with the artists to create age recommendations for each show along with notes about material and subject matter. They are a must read for parents who are, in any way, unsure of whether a production would be appropriate for their child. These can be found on the last page of our brochure or by clicking on the More About button on each show’s page on our website (more on the process of deciding age reccos here).
From my disembodied recorded voice to your computer screens...the words of the Ticket Services Manager. Call any time.

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