The New Victory Theater is a place of wonder and discovery. Every time I walk in the doors, find my seat and look up at the angels on our ceiling, I feel a little thrill of excitement. My job as the Director of Education: Public Engagement is to bring that magic off the stage and into our lobbies and community. At the New Victory, we want to make your trip to the theater an exciting experience that starts long before the curtain goes up and remains in your memory for a long time after you leave.
Our Public Engagement programs aim to extend
your family’s relationship with us beyond the proscenium with events
that are interactive, fun, and informative. We want your family to be
entertained by our productions, but also have a chance
to participate in and learn about the art forms on our stage. Check out
our website for more information on Kids Weeks, Family Workshops, and
community events. Read on for information about our next Public
Engagement program on the schedule: TXT Marks the Spot.
Imagine doing a scavenger hunt inside our
theater except instead of a treasure map, your family will receive all
of the clues via text message on your own phone. This idea, intended to
strengthen relationships with patrons and encourage
intergenerational collaboration, was the origin of TXT Marks the Spot
when it debuted last year. Our young people are growing up in a world
defined by technology – this program marries the digital technology they
are so comfortable with to the delight of human
interaction. We hope to enable you and your family to extend the
theater going experience and create a little magic WITH us.
The next event will be this Friday for The Mark of Zorro, and while we ask that you turn your cell phone off to watch
the show, as soon as the lights come up, we invite you (and your phone!)
to spend 20-30 more minutes exploring The
New Victory Theater! The text message clues will have you hunting all
over the theater: some will require you to search our darkest corners
and mine our history, while other clues will have your family playing
and creating with New Vic Teaching Artists and
ushers. We love when tall people and small people collaborate to
overcome a challenge, discover solutions, and laugh together between our
walls. For this program, you provide the phone and we will provide the
opportunity for fun!
A group of staff, Teaching Artists and ushers
all work together to create and run TXT Marks the Spot for the families
that come to designated Friday performances. The staff begins by writing
the clues based on a chosen production. We
know all the fun places in The New Victory Theater and take great pride
in ensuring you discover something new while participating. Next, we
bring in Teaching Artists to add creative and artistic challenges. The
challenges are all inspired by the show you just
experienced and will require you to work together as a family. Past
challenges have included everything from obstacle courses and mad libs
to silly symphonies and dance offs. Finally, we team up with ushers on
the day of the show to ensure that each family
successfully completes the scavenger hunt. If you ever need a little
help with a clue, or an additional person to help complete a challenge –
the ushers are there to join in!
To participate in this event, simply buy tickets
for one of the designated performances and bring your phone! We have
created TXT events for 6 more performances, all taking place on Friday
evenings: The Mark of Zorro: 2/8 and 2/15,
The Intergalactic Nemesis: 4/5 and 4/12, Rhaw: 5/17 and 5/24.
For additional interactive experiences that take
place in our theater, look for performance dates that have a talkback
or an Arts Express event scheduled. I hope to see you and your family at
one of the upcoming TXT Marks the Spot events!
I will be the one laughing and playing in the lobby right along with
This blog was written by Lindsey Buller Maliekel, Director of Education / Public Engagement